Why are CRM systems being extensively used today?
A) To foster satisfaction and trust.
B) To enhance productivity across all key marketing functions.
C) To increase transaction revenue.
D) To improve offensive marketing.
E) To enable organizations to better manage ERP, SAP, and PRM.
Correct Answer:
Verified
Q61: Which of the following is false?
A)Offensive marketing
Q62: The strongest relationship is with a
A)partner.
B)acquaintance.
C)friend.
D)value added
Q63: Acquaintance relationships are
A)based on satisfaction.
B)based on above-parity
Q64: Friendly relationships are
A)based on satisfaction.
B)based on product
Q65: Partner relationships are
A)never based on a structural
Q67: CRM enhances a firm's ability to be
Q68: CRM enables companies to do all of
Q69: Peppers' and Rogers' four basic steps in
Q70: Learning relationships are
A)based on the fact that
Q71: What is the CRM "Ecosystem"?
A)green marketing
B)a privacy-oriented
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