Which of the following is false?
A) Offensive marketing typically refers to activities aimed at increasing the size of a firm's customer base.
B) Defensive marketing refers to activities aimed at existing customers.
C) Customer retention and service recovery efforts are types of defensive marketing.
D) Mass marketing refers to activities aimed at existing customers.
E) All are correct.
Correct Answer:
Verified
Q56: Transaction marketing
A)is the opposite of relationship marketing.
B)focuses
Q57: Relationship marketing
A)applies to B2B selling in relationship
Q58: A company's goal should be which of
Q59: Companies should do which of the following?
A)De-market
Q60: CRM is
A)applicable to both acquiring new customers
Q62: The strongest relationship is with a
A)partner.
B)acquaintance.
C)friend.
D)value added
Q63: Acquaintance relationships are
A)based on satisfaction.
B)based on above-parity
Q64: Friendly relationships are
A)based on satisfaction.
B)based on product
Q65: Partner relationships are
A)never based on a structural
Q66: Why are CRM systems being extensively used
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