This method of salesperson performance evaluation has been described as having problems related to the "halo effect":
A) graphic rating/checklist method.
B) ranking methods.
C) management by objectives (MBO).
D) behaviorally anchored rating scales (BARS).
E) assessment center method.

Question

Quizplus · Accepted Answer

The graphic rating/checklist method involves the use of predetermined categories and scales for evaluating salespeople. However, it can be subject to the halo effect, where the rater's overall positive or negative impression of the salesperson influences their rating in all categories, regardless of performance. This can lead to inaccurate evaluations.

This Method of Salesperson Performance Evaluation Has Been Described as Having