If a market is segmented according to light,medium,and heavy product users,the marketer segmenting this market is using the ________ as the means to segment.
A) user status
B) usage rate
C) buyer-readiness stage
D) occasion
E) benefit

Question

Quizplus · Accepted Answer

The segmentation of the market according to light, medium, and heavy product users is based on their usage rate, which is the frequency or amount of product usage over a given period. This is a common way to segment a market and allows marketers to target their efforts towards each group more effectively. The other segmentation criteria listed, such as user status or occasion, are not relevant for this particular segmentation approach.

If a Market Is Segmented According to Light,medium,and Heavy Product