The argument for ________ marketing is that it creates the largest potential market,which leads to the lowest costs,which in turn can lead to lower prices or higher margins.
A) niche
B) micro
C) macro
D) differentiated
E) mass

Question

Quizplus · Accepted Answer

The argument for mass marketing is that it targets a large and diverse audience, creating the potential for economies of scale, which can lead to lower costs per unit and either lower prices for consumers or higher margins for the company. The other options - niche, micro, differentiated, and macro - typically target smaller, more specific segments or markets, which may not allow for the same economies of scale.

The Argument for ________ Marketing Is That It Creates the Largest