A ________ consists of a group of customers who share a similar set of needs and wants.
A) market target
B) market group
C) market slice
D) market segment
E) market level

Question

Quizplus · Accepted Answer

A market segment is a subset of a larger market that consists of consumers who share similar needs or characteristics. This allows marketers to tailor their marketing efforts and product offerings to better meet the needs of these specific groups of consumers. Market target, market group, market slice, and market level are not commonly used terms in marketing segmentation.

A ________ Consists of a Group of Customers Who Share