If a marketer decides to segment a market based on neighborhoods,the marketer will have chosen the ________ method of segmentation.
A) demographic
B) psychographic
C) geographic
D) cultural
E) social class

Question

Quizplus · Accepted Answer

The marketer has chosen geographic segmentation because they are dividing the market based on location or neighborhood. Demographic segmentation is based on characteristics such as age or income, psychographic segmentation is based on personality traits and values, cultural segmentation is based on beliefs and customs, and social class segmentation is based on income and occupation.

If a Marketer Decides to Segment a Market Based on Neighborhoods,the