________ is the science of using psychology and demographics to better understand consumers.
A) Psychographics
B) Segmentation
C) Clustering
D) Demographics
E) Social psychology

Question

Quizplus · Accepted Answer

Psychographics is the science of using psychology and demographics to better understand consumers. It seeks to understand consumers' values, attitudes, beliefs, and personality traits, which can help companies develop more targeted marketing campaigns and product offerings that resonate with specific audiences. Segmentation and clustering are related concepts that involve grouping consumers based on shared characteristics, while demographics refers to basic demographic information like age, gender, and income. Social psychology is a separate field of study that examines how individuals interact with one another in social contexts.

________ Is the Science of Using Psychology and Demographics to Better