When segmenting on the basis of family life cycle,all of the following are segment categories EXCEPT ________.
A) young, single
B) male, female
C) young, married
D) older, married, no children under 18
E) young, married, youngest child 6 or over

Question

Quizplus · Accepted Answer

The segment categories listed are all based on the family life cycle except for the category based on gender (male, female). Family life cycle segmentation focuses on the different stages that families go through, such as young singles, married couples, and families with children of different ages. Gender is not a factor in this segmentation approach.

When Segmenting on the Basis of Family Life Cycle,all of the Following