A company can learn a great deal by analyzing the degrees of brand loyalty.For example,by studying the ________ the company can pinpoint which brands are most competitive with its own.
A) hard-core loyals
B) split loyals
C) shifting loyals
D) switchers
E) antiloyals

Question

Quizplus · Accepted Answer

Split loyals are consumers who are loyal to two or more brands. By analyzing this group, a company can identify which brands are most competitive with its own, as these consumers divide their loyalty between the company's brand and its competitors.

A Company Can Learn a Great Deal by Analyzing the Degrees