Marketers usually identify niches by ________.
A) dividing a segment into subsegments
B) conducting VALS tests
C) allowing consumers to gravitate toward product brands
D) examining the demographics section of The Handbook of Marketing
E) producing products that can be used in a variety of ways

Question

Quizplus · Accepted Answer

Marketers identify niches by dividing a segment into subsegments. Subsegments are identified and targeted based on specific characteristics such as age, income level, lifestyle, and buying patterns. This enables marketers to create products and marketing messages that are highly relevant to the needs and desires of a very specific group of consumers.

Marketers Usually Identify Niches by ________