________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.
A) Consumptionization
B) Viral marketing
C) Virtual marketing
D) Regionalization
E) Customerization

Question

Quizplus · Accepted Answer

The term that best fits the description of operationally driven mass customization with customized marketing is customerization. Customerization allows consumers to have more control in the design and creation of the product or service they receive.

________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way