Taglines help consumers tie an advertisement into current knowledge structure nodes that already exist in their minds.

Question

Quizplus · Accepted Answer

Taglines are designed to create associations in the consumer's mind between the advertised product or service and something that they already know or feel positive about. By linking the new information to existing knowledge structures, taglines can make a brand more memorable and appealing.

Taglines Help Consumers Tie an Advertisement into Current Knowledge Structure