In terms of source characteristics, trustworthiness is the degree of confidence or the level of acceptance consumers place in a spokesperson's message.

Name: In terms of source characteristics, trustworthiness is the degree of confidence or the level of acceptance consumers place in a spokesperson's message.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trustworthiness is indeed a source characteristic and refers to the level of confidence and acceptance that consumers have in a spokesperson's message.

In Terms of Source Characteristics, Trustworthiness Is the Degree of Confidence