Wal-Mart's emphasis on low prices violates the principle of consistent positioning, which stresses quality instead.

Name: Wal-Mart's emphasis on low prices violates the principle of consistent positioning, which stresses quality instead.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consistent positioning means maintaining a clear and consistent message about what a brand stands for. Wal-Mart's emphasis on low prices is a consistent positioning strategy focused on affordability rather than quality.

Wal-Mart's Emphasis on Low Prices Violates the Principle of Consistent