One reason for using typical persons as product endorsers is that they are more likely to possess at least some quantity of all five source characteristics.

Question

Quizplus · Accepted Answer

While typical persons may possess some level of expertise or trustworthiness, they may not necessarily have the charisma, attractiveness, or likeability needed to effectively endorse a product. It is more likely that celebrity endorsers or expert endorsers will possess all five source characteristics.

One Reason for Using Typical Persons as Product Endorsers Is