Celebrities normally score well in terms of trustworthiness, believability, persuasiveness, and likeability.
Correct Answer:
Verified
Q61: One reason companies are using more typical
Q62: Wal-Mart's emphasis on low prices violates the
Q63: In terms of source characteristics, trustworthiness is
Q64: One reason for using typical persons as
Q66: Typical person sources tend not to have
Q68: Taglines help consumers tie an advertisement into
Q69: Using the creative brief, the creative develops
Q70: In terms of source characteristics, expertise can
Q225: Animation has become increasingly popular and is
Q264: The potential for negative publicity caused by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents