In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

Name: In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Expertise can increase the credibility and persuasiveness of a message and is therefore valuable in persuasive advertising efforts to change opinions or attitudes of the audience.

In Terms of Source Characteristics, Expertise Can Be Valuable in Persuasive