Ads work better if the audience can identify with the spokesperson in the ad. This identification is derived from both the similarity of the spokesperson to the audience as well as the spokesperson's attractiveness.

Question

Quizplus · Accepted Answer

Research has shown that people are more likely to respond positively to ads featuring spokespersons who are similar and attractive to them. This is because they can better identify with the spokesperson and feel a sense of trust and familiarity, which can ultimately lead to higher levels of persuasion and brand loyalty.

Ads Work Better If the Audience Can Identify with the Spokesperson