In terms of advertising campaign duration, a campaign that has utilized a higher frequency usually can be of a shorter duration than a campaign that used a lower frequency.

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When a campaign utilizes a higher frequency, it means that the target audience is exposed to the advertisement more frequently, which can lead to a quicker impact and therefore a shorter duration of the campaign. On the other hand, a lower frequency may require a longer duration to effectively reach and impact the target audience.

In Terms of Advertising Campaign Duration, a Campaign That Has