Price-setting logic must be modified when the product is part of a product mix. In that case, the firm searches for a set of prices that ________ profits on the total mix.
A) is ineffective on total
B) capitalizes upon
C) minimizes
D) has no effect on total
E) maximizes

Question

Quizplus · Accepted Answer

When a product is part of a product mix, the firm must consider the impact of its price on the profits of the entire mix. Therefore, the goal would be to find a set of prices that maximizes profits on the total mix.

Price-Setting Logic Must Be Modified When the Product Is Part