A product line can also be lengthened by adding more items within the present range. There are several motives for line filling: ________, trying to satisfy dealers who complain about lost sales because of missing items in the line, trying to utilize excess capacity, and others.
A) reaching for incremental capacity
B) responding to consumer wishes
C) responding to sales force demands
D) reaching for incremental profits
E) responding to senior management wishes

Question

Quizplus · Accepted Answer

Reaching for incremental profits is a motive for line filling.

A Product Line Can Also Be Lengthened by Adding More