The main point in segmenting products into different classes is that companies should recognize that these items ________ in their potential for being priced higher or advertised more as ways to increase sales, margins, or both.
A) compete
B) respond to advertising differently
C) are less elastic
D) are more elastic
E) differ

Question

Quizplus · Accepted Answer

The main point of segmenting products into different classes is that they differ in their potential for being priced higher or advertised more. This distinction allows companies to effectively target specific products and their corresponding customer segments with different pricing and advertising strategies.

The Main Point in Segmenting Products into Different Classes Is