In today's rapidly changing product markets, modernization of the product line is continuous. Companies plan improvements to encourage customer migration to
A) lower-price, lower-value items
B) high-priced, high-valued items
C) higher mark-up products.
D) superior products.
E) higher margin items.

Question

Quizplus · Accepted Answer

Companies aim to encourage customer migration to high-priced, high-valued items as these typically offer better features, quality, or status, which can justify the higher price and align with the goal of maximizing revenue and profit.

In Today's Rapidly Changing Product Markets, Modernization of the Product