When a company positioned in the "middle" market may want to introduce a lower-priced product line this is an example of
A) down-market stretch.
B) maintenance.
C) line modernization.
D) up-market stretch.
E) product-line length.

Question

Quizplus · Accepted Answer

Introducing a lower-priced product line is an example of down-market stretch, which involves introducing a new product line at a lower price point than the company's current offerings. This allows the company to reach a wider market and compete with lower-priced competitors.

When a Company Positioned in the "Middle" Market May Want