The aim of customer relationship management (CRM) is to produce high customer
A) equity.
B) profitability.
C) value.
D) loyalty.
E) satisfaction.

Question

Quizplus · Accepted Answer

CRM aims to build long-term, profitable relationships with customers by understanding their needs and providing personalized experiences. Customer equity refers to the value of a customer to a company over time, and it is a key metric for measuring the success of CRM initiatives.

The Aim of Customer Relationship Management (CRM) Is to Produce