________ is the total of the discounted lifetime values of all of a firm's customers.
A) Customer relationship management
B) Relational equity
C) Value equity
D) Customer lifetime value
E) Customer equity

Question

Quizplus · Accepted Answer

Customer equity is the correct term for the total of the discounted lifetime values of all of a firm's customers. It represents the combined future income from all customers, discounted back to present value.

________ Is the Total of the Discounted Lifetime Values of All