Which of the following is a characteristic of one-to-one marketing rather than mass marketing?
A) mass promotion
B) share of market
C) two-way messages
D) standard product
E) customer attraction

Question

Quizplus · Accepted Answer

Two-way messages are a characteristic of one-to-one marketing. It involves personalized communication between the company and the individual customer, rather than generic messaging to a large audience like in mass marketing. Mass promotion, standard product, and customer attraction are characteristics of mass marketing, while share of market is a metric used in both one-to-one and mass marketing.

Which of the Following Is a Characteristic of One-To-One Marketing