Online retailers such as Zazzle and CafePress allow users to upload images and create their own clothing and posters or buy merchandise created by other users. This would be an example of which of the following?
A) mass customization
B) mass marketing
C) environmental marketing
D) niche marketing
E) individualization

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to create customized products on a large scale, which is exactly what online retailers like Zazzle and CafePress allow users to do. Customers can personalize their own products by uploading their own images, while also having access to a wide range of other products created by other users. This allows for a high degree of personalization, while still maintaining a large-scale production process.

Online Retailers Such as Zazzle and CafePress Allow Users to Upload