One key to customer retention is ________. It would be wise for a company to measure this factor frequently.
A) to have an ethics officer
B) to have customers on the board of directors
C) customer satisfaction
D) deep discounts for intermediaries
E) heavy promotion

Question

Quizplus · Accepted Answer

Customer satisfaction is a key factor in retaining customers. If customers are satisfied with a company's products or services, they are more likely to continue doing business with that company. It is important for companies to measure customer satisfaction frequently through surveys, feedback forms, and other means, in order to identify areas where they can improve and address any issues before they result in lost customers. Having an ethics officer or customers on the board of directors may also contribute to customer retention indirectly, but they are not directly related to measuring or improving customer satisfaction. Deep discounts for intermediaries or heavy promotion may attract new customers, but they do not necessarily ensure that those customers will remain loyal over time.

One Key to Customer Retention Is ________