________ can track customer satisfaction directly and ask additional questions to measure repurchase intention and the respondent's likelihood or willingness to recommend the company and brand to others.
A) Mystery shoppers
B) Customer loss rates
C) Customer focus statements
D) Periodic surveys
E) Sales summary reports

Question

Quizplus · Accepted Answer

Periodic surveys can directly track customer satisfaction and also ask follow-up questions to measure repurchase intention and willingness to recommend the company and brand to others. Mystery shoppers, customer loss rates, customer focus statements, and sales summary reports may provide some information on customer satisfaction, but they do not directly measure it or provide additional insight into repurchase intention or willingness to recommend.

________ Can Track Customer Satisfaction Directly and Ask Additional Questions