Richa, a sales manager at TM Resources, needs to find new markets to sell her company's products. Richa assigns her team of salespeople the task of finding out the location of existing customers and prospects, the products they buy, why they buy, and what influences their purchasing decision. This scenario indicates that the team is currently involved in _____.
A) assessment and evaluation of strategies
B) setting goals and objectives
C) account classification
D) territory analysis
E) development and implementation of strategies

Question

Quizplus · Accepted Answer

Territory analysis involves understanding the geographical distribution of existing customers and prospects, their purchasing behaviors, and the factors influencing their decisions, which is what Richa's team is tasked with.

Richa, a Sales Manager at TM Resources, Needs to Find