Which of the following is true of sales resistance?
A) It refers to the external factors that prevent a prospect from purchasing a product.
B) It must be viewed as an opportunity to sell.
C) It is the unfavorable reaction of a salesperson to a prospect's conduct.
D) It is an emotional state brought on through miscommunication.
E) It can be shown by both a prospect and a salesperson.

Question

Quizplus · Accepted Answer

Sales resistance should be viewed as an opportunity to sell, as it allows the salesperson to address concerns or objections the prospect may have, potentially leading to a successful sale.

Which of the Following Is True of Sales Resistance