A good customer value proposition should:
A) have complicated statements with a large number of technical terms.
B) reflect on product or service dimensions that add value.
C) be based on a superficial customer assessment.
D) list all the benefits of a salesperson's offerings.
E) be as specific as possible on intangible outcomes that add value.

Question

Quizplus · Accepted Answer

A good customer value proposition should focus on the dimensions of the product or service that genuinely add value to the customer, making it clear why the offering is beneficial.

A Good Customer Value Proposition Should