The Lords' University uses automated presentations during education fairs to help prospective students get an idea about the different subjects offered and the facilities available on campus. In the context of sales communication, it can be said that the university most likely uses _____.
A) written sales presentations
B) directed sales presentations
C) organized sales dialogues
D) canned sales presentations
E) adaptive sales presentations

Question

Quizplus · Accepted Answer

Canned sales presentations are pre-arranged, standardized messages delivered to an audience without modification for the specific group of listeners. The Lords' University's use of automated presentations during education fairs fits this description, as these presentations are likely the same for each fair, regardless of the specific audience.

The Lords' University Uses Automated Presentations During Education Fairs to Help