Luxury home builder Prestige&Co. uses automated presentations during trade shows to demonstrate its customizable homes and attract prospective buyers. In the context of sales communication, it can be said that Prestige&Co. most likely uses _____.
A) directed sales presentations
B) written sales presentations
C) adaptive sales presentations
D) canned sales presentations
E) organized sales dialogues

Question

Quizplus · Accepted Answer

Canned sales presentations are pre-arranged scripts or automated presentations used by salespeople to pitch their product or service. Prestige&Co.'s use of automated presentations during trade shows fits this description, as these presentations are likely standardized and not tailored to the individual needs of each prospective buyer at the moment.

Luxury Home Builder Prestige&Co