Which of the following is a purpose of the SPIN questioning system?
A) To limit a customer's response to one or two words
B) To uncover a buyer's inherent problems
C) To help salespeople overcome rejection
D) To isolate salespeople from the decision-making process of buyers
E) To encourage salespeople to use transaction-focused traditional selling

Question

Quizplus · Accepted Answer

The SPIN questioning system is designed to uncover a buyer's inherent problems by asking Situation, Problem, Implication, and Need-payoff questions. This approach helps salespeople understand the buyer's needs and tailor their sales pitch accordingly.

Which of the Following Is a Purpose of the SPIN