Buyers sometimes enter into a _____ simply to check the competitiveness of existing suppliers in terms of the product offering and pricing levels.
A) modified rebuy purchase decision
B) new task purchase decision
C) structured purchase decision
D) straight rebuy purchase decision
E) programmed purchase decision

Question

Quizplus · Accepted Answer

A modified rebuy purchase decision occurs when buyers want to reevaluate their current suppliers' offerings and prices, often to ensure they are still receiving the best value. This contrasts with a straight rebuy, where the buyer repeats a purchase without considering alternatives.

Buyers Sometimes Enter into a _____ Simply to Check the Competitiveness