Data collected on consumer demographics, sales and consumer service histories, and marketing preferences and consumer feedback can be easily accumulated through a _____ system and used to better understand consumers and provide personalized offerings to best serve their needs.
A) customer relationship management (CRM)
B) critical path project management (CPPM)
C) corporate social responsibility (CSR)
D) rational unified process (RUP)
E) customer cognitive assessment (CCA)

Question

Quizplus · Accepted Answer

A customer relationship management (CRM) system is designed to manage a company's interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. This system is ideal for accumulating data on consumer demographics, sales, service histories, marketing preferences, and feedback to understand consumers better and provide personalized offerings.

Data Collected on Consumer Demographics, Sales and Consumer Service Histories