James has never had a motorcycle before but is planning to purchase one to replace his old bicycle. James is most likely set to make a _____ purchase decision.
A) modified rebuy
B) new task
C) structured
D) straight rebuy
E) programmed

Question

Quizplus · Accepted Answer

Since James has never had a motorcycle before and is planning to purchase one for the first time, this situation is considered a new task purchase decision. This type of decision involves a situation or purchase that is unfamiliar to the buyer, requiring significant effort in terms of information gathering and evaluation.

James Has Never Had a Motorcycle Before but Is Planning