In the context of buying teams, which of the following is true of influencers?
A) They are often technical or engineering personnel.
B) They have the ultimate responsibility of determining which product or service will be purchased.
C) They are responsible for negotiating final terms of purchase with suppliers.
D) They are also known as initiators.
E) They realize that the acquisition of a product might solve a need or problem.

Question

Quizplus · Accepted Answer

Influencers in buying teams are typically individuals with expertise or authority in a specific area, such as technical or engineering personnel, who affect the buying decision by providing valuable information or criteria that should be considered. They do not have the ultimate responsibility for the purchase decision, negotiate terms, or necessarily initiate the buying process, but they influence the decision with their specialized knowledge.

In the Context of Buying Teams, Which of the Following