In the context of purchasing decisions, the financial risk associated with a purchase is highest in _____.
A) straight rebuy decisions
B) new task decisions
C) structured decisions
D) modified rebuy decisions
E) programmed decisions

Question

Quizplus · Accepted Answer

New task decisions involve purchasing a product or service for the first time, which carries the highest financial risk due to the lack of experience and information about the product or service.

In the Context of Purchasing Decisions, the Financial Risk Associated