In the context of buying teams, the ultimate responsibility for determining which product or service will be purchased rests with the role of _____.
A) purchasers
B) deciders
C) initiators
D) influencers
E) gatekeepers

Question

Quizplus · Accepted Answer

Deciders are the individuals or group members who have the final authority to determine which products or services will be purchased, making the ultimate decision in the buying process.

In the Context of Buying Teams, the Ultimate Responsibility for Determining