In the context of purchasing decisions, a(n) _____ incorporates the lowest number of buying influences.
A) straight rebuy decision
B) modified rebuy decision
C) new task decision
D) unstructured decision
E) unprogrammed decision

Question

Quizplus · Accepted Answer

A straight rebuy decision involves the least number of buying influences because it is a routine purchase decision, often of a product or service that has been bought previously. This type of decision typically requires minimal evaluation and decision-making effort.

In the Context of Purchasing Decisions, A(n) _____ Incorporates the Lowest