_____ is a postpurchase evaluation process buyers use that assesses a product purchase using functional and psychological attributes.
A) The two-factor authentication model
B) The two-factor model of evaluation
C) The motivation-hygiene matrix
D) Multiple regression analysis
E) The Kirkpatrick model of evaluation

Question

Quizplus · Accepted Answer

The two-factor model of evaluation refers to a process where buyers assess their product purchases based on both functional (how well the product performs its intended function) and psychological (how the product makes the buyer feel) attributes. This model helps in understanding consumer satisfaction or dissatisfaction post-purchase.

_____ Is a Postpurchase Evaluation Process Buyers Use That Assesses