If a buyer is evaluating a sales offering on a salesperson's eagerness to satisfy, the buyer is assessing the sales offering on the basis of a _____.
A) technical attribute
B) psychological attribute
C) functional attribute
D) tangible attribute
E) must-have attribute

Question

Quizplus · Accepted Answer

The buyer is assessing the sales offering based on a psychological attribute, as this involves the salesperson's attitude, behavior, and eagerness to satisfy the customer, which are intangible and relate to the psychological experience of the buyer.

If a Buyer Is Evaluating a Sales Offering on a Salesperson's