Unlike functional attributes, psychological attributes:
A) refer to the features and characteristics that are related to what a product actually does.
B) refer to how things are carried out and done between a buyer and seller.
C) tend to be fairly common across the set of suppliers and products being considered for purchase by a buyer.
D) must be present for a supplier or product to even be included among those being considered for purchase.
E) include characteristics such as reliability, durability, and performance.

Question

Quizplus · Accepted Answer

Psychological attributes refer to the perceptions and feelings about how interactions and transactions are conducted between a buyer and seller, rather than the tangible features or performance metrics of a product.

Unlike Functional Attributes, Psychological Attributes