Unlike psychological attributes, functional attributes:
A) possess a close correspondence to the technical and more tangible product attributes.
B) are similar to the interpersonal communication and behaviors of salespeople and other personnel having contact with customers.
C) are the differentiators between competitors.
D) are the augmented features and characteristics included in the total market offering that go beyond buyer expectations.
E) have up to two times more influence on buyer satisfaction and loyalty.
Correct Answer:
Verified
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