If a buyer is evaluating a sales offering on its ability to meet standards, the buyer is assessing the sales offering on the basis of a _____.
A) situational attribute
B) psychological attribute
C) delighter attribute
D) knowledge attribute
E) must-have attribute

Question

Quizplus · Accepted Answer

When a buyer evaluates a sales offering based on its ability to meet standards, they are assessing it on the basis of a "must-have attribute." These are essential features or qualities that the product or service must possess to be considered for purchase.

If a Buyer Is Evaluating a Sales Offering on Its