In the context of the buying process, a(n) _____ refers to the perceived difference between a buyer's desired and actual state of being.
A) knowledge gap
B) research gap
C) analytics gap
D) needs gap
E) learning gap

Question

Quizplus · Accepted Answer

A needs gap refers to the perceived difference between a buyer's desired state and their actual state, which often triggers the buying process as the buyer seeks to fill this gap.

In the Context of the Buying Process, A(n) _____ Refers